Meta is expanding its artificial intelligence business with two new models called Muse Wonder and Muse Wonder Full. The company announced their release Monday, October 12, after spending more than a year making changes to how it develops AI technology.
The new models are part of a larger effort led by CEO Mark Zuckerberg, who has committed billions of dollars to improving Meta’s AI capabilities. The company has also been hiring researchers from other technology firms as it works to strengthen its position against OpenAI and Anthropic.
Meta is calling the two releases its most capable AI models to date. They won’t be offered through the same service, though, and customers will have different ways of accessing them.
Muse Wonder is expected to become part of Muse, Meta’s personal AI agent, which was introduced last month. The newer technology will initially be offered to subscribers. Meta hasn’t announced exactly when that change will take place.
Muse Wonder Full is already available through Muse Code, the company’s AI coding service. Subscribers can access that model now, and Meta identifies it as the more powerful of the two new releases.
The announcement also gives a clearer picture of how Meta plans to make money from its growing AI business. Developing the technology has required billions in financial commitments, and offering some of its newest tools through paid subscriptions creates another possible source of income.
That could become an important part of the company’s plans. Meta has already introduced Muse as a personal AI service, and its rollout last month was described as successful. The next stage involves bringing the newer model into that product while continuing to offer separate technology for coding.
Getting to this point has involved quite a bit of work inside the company. Meta said it started reorganizing its artificial intelligence operations about 14 months ago, beginning with changes to the foundations of its development efforts before moving toward more advanced systems.
The company has also spent the past year recruiting researchers, a move intended to help improve its technology. Zuckerberg’s financial commitments have been another part of that effort, with Meta trying to close the distance between its AI products and those offered by competitors.
Investors reacted to Monday’s announcement with an increase in Meta’s stock price. Shares gained roughly 4% during afternoon trading, while the regular trading session ended with the stock at $743, up 3.39% for the day. After-hours trading showed a small decline.
There are still concerns surrounding privacy as Meta expands its personal AI offerings. The company is moving ahead with subscription-based services while facing questions about how its growing use of artificial intelligence could affect users.
For customers, the immediate change is the availability of Muse Wonder Full through Muse Code. Those interested in using Muse Wonder through the personal AI agent will have to wait for its upcoming release. Meta has not given a specific launch date for that part of the expansion.
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